Users like Facebook Messenger. And it is amazing for your business.
While the open rate for e-mails is decreasing month-by-month, individuals like to get and read messages on Facebook. They have a very brief attention span these days due to the info overload.
By sending material in short pieces of information, we can effectively overcome the drop-off rates that prevail with emails. The details is mainly taken in on mobile devices and on the go - diversions take place all the time, however unlike with e-mail, the interaction is simple to resume in Messenger.
Even Mark Zuckerberg said that "private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication."
What does it mean for you, as an online marketer or an entrepreneur? As Facebook is committing more concentrate on messaging, you need to too.
First off, do not consider Messenger as an email on steroids. The average user wishes to get messages that are individual, brief and useful. Sending sale-focused and extremely promotional messages rapidly results in aggravation and grievances.
So, what are the best ways to take advantage of the Facebook Messenger chatbots?
1. Sector the users and send them customised messages
Dividing your visitors into groups by their interests, behaviour and previous purchases allows you to fine-tune your marketing technique.
Sending out personalized item suggestions results in more profits thanks to a much better experience for your clients.
2. Find out more about your prospects in an inconspicuous way
People love to talk about themselves. By asking concerns, you can find out a lot about your leads and use this intel for your marketing.
It is incredibly simple to accomplish this with messenger chatbots without irritating or boring your visitors. By providing them multiple choice answers and branched follow-up, every discussion can be unique.
3. Pre-sale your clients with discussion
A well-thought Messenger chatbot can warm up a potential customer a lot more successfully than an email thanks to the interactiveness of the messenger discussion.
The e-mail open and click-through ratios are on record low these days. While e-mail has still its location in today's marketing, the typical bot rates are 5-10x greater than email. This implies better ROI (roi) from the lead generation.
4. Update your fans and consumers
About 80% of the recipients by average will check out regular updates from your company or brand name delivered by a chatbot.
Brief and focused news integrated with segmentation will lead to enhancement of your brand recognition and increased fanbase. Special deals or sale announcements can be provided in this manner without being invasive.
5. Automate your customer support
The chatbots nowadays can taking off the load from your consumer support by automating reactions to repeat inquiries (such as tracking information, refunds or contact requests).
Today's clients demand an immediate response from customer assistance. By using chatbots, you cut the waiting time significantly. The saved resources can be used for much better support for non-standard queries.
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